Product Information

• Prescription Lenses
• Links to Supporting Sites
• How We Make Zurich
• Our Research
• Which Zurich Style to Choose?
• Technical Specifications
• Polarized Vs. Extreme Glare
• Made in the USA
• Extreme Glare in Sports

[Bruce Holden's Interview]     [Bruce Holden's Presentation]

ABOUT ZURICH’S SWISS TECHNOLOGY

"Extreme Glare Technology" (XG) was originally founded years ago in Switzerland, and was developed for high altitude skiing and mountain climbing. Blindness can occur quickly at high altitudes, and special protection was needed to seriously protect eyes in very bright conditions. "Extreme Glare Technology" was formulated and developed to counter the dangerous effects of the sun’s damaging rays.

Bruce Holden, Optician, discovered the "Extreme Glare Technology" at an optical show in Europe, and secured the proprietary rights to use the Swiss Technology for all sports, outdoor occupations and hobbies, and specialty uses. We realize that there is glare, no matter where you’re at - on land, on sea, or in the air. Glare is very bothersome and interferes with our enjoyment of the great outdoors.

Now, everyone can enjoy the "Extreme Glare Technology" for all outdoor activities in comfort with protection from the sun's dangerous rays. The XG technology is available in our: 1) Original Style sunglasses (fits over RX frames), 2) Pilot Style sunglasses (fashion style, light weight, and comfortable), and now available in 3) Custom made prescription sunglasses with your own RX with our XG technology in your own frame.

Enjoy the best anti-glare protection in the world. "Extreme Glare Technology" is second to none in blocking the sun’s glare for any sport or any bright condition.

Please note, "Extreme Glare Technology" does not create annoying blotches on windshields, distort digital instruments or LED screens like polarized lenses. Anyone can safely read any instrument, including cell phones, digital gas pumps, GPS screens or fish finders.